Bring More Buyers with Interactive Tools for Real Estate Agents

Helping You Support More Buyers with Confidence

You do more than show homes—you guide buyers through one of the biggest decisions of their lives. We understand that the process can feel overwhelming for them, and we want to help make it easier for you. 

That’s why Gershman Mortgage has developed a suite of interactive tools designed to provide clarity, build confidence, and simplify key steps in the homebuying journey. These resources are here to support you and your clients, helping you navigate the process together with less stress and more certainty. Let’s jump in!

🌲 Around the Neighborhood – 

Type in the prospective address(es) where your buyers are looking and instantly get helpful information about the area’s median ages, incomes, real estate taxes, schools, and cost of living! This information is presented in an easy-to-digest video. Take a look at Around the Neighborhood here! 

💻Single Property Sites – 

In our 70 years of partnering with real estate agents, Gershman Mortgage has found that one of the most valuable services we can provide is co-branded single property websites with property photos, specs, and area information, ready for you in minutes! We can auto-load property details and photos using MLS IDs to provide quick online visibility. You can use the website to produce a PDF as an open house flyer in just a click! As a bonus, site visitors will see:

• One-of-a-kind neighborhood information
• Up-to-the-minute interest rates
• A variety of mortgage calculators

📄Quick Quotes 

Do you have prospective homebuyers who don’t know where to begin because they don’t know how much house they can afford? Feel free to share our online Quick Quote Form with them by copying this link into an email. 

We’ll receive a notification as soon as they submit the form, and we’ll get back to them ASAP! Then, we will help them narrow their search by identifying a specific price range – potentially putting them in better standing with sellers!

📽️Co-Branded In-Process Videos for Homebuyers

According to surveys of first-time homebuyers, one of the services they appreciate the most is being informed on their home loan progress. At Gershman Mortgage, we help you keep score with a system that automatically triggers co-branded in-process videos at various stages during the home loan process. In post-close surveys, our borrowers rave about this service! Want to see a sample video? Take a peek here! You’ll see they’re whimsical, memorable, and, above all else, informative. Be sure to watch to the end for a co-branding example. 

⚖️Rent Vs. Buy Comparison Tool – 

Have we mentioned yet that Gershman Mortgage can help you acquire new clients, too? The Rent vs. Buy comparison tool goes much further than a regular calculator because it explains the real cost of owning a home – by factoring in its potential appreciation and the tax benefits that can help homeowners. 

We can co-brand the landing page for this tool to distribute through email or text.! 

🧮PMI Interactive Tool – /Potential Cost of Waiting 

Did you ever have a home shopper who needed a nudge to become a home buyer? Two common excuses for delaying a home purchase are needing time to save for a larger down payment and waiting for better interest rates or home prices. Gershman Mortgage has co-brandable tools to address these buyer objections. 

We can provide our PMI interactive tool for home shoppers who are saving up for a larger down payment. This simple calculator demonstrates how much they may be able to save by purchasing with a low down payment and PMI now rather than waiting to save a 20% down payment while home loan prices and interest rates could increase.

A second easy-to-use interactive tool, The Potential Cost of Waiting, shows buyers how their home loan payments can change if interest rates and/or home prices increase while they’re hesitating. 

🔮Total Payment & Qualification Calculator/House Payment Interactive

At every showing, whether online or in person, there’s one question each prospective buyer will ask: “How much does it cost?” The real question to be answered is not the overall sales price of the home but the amount of the monthly payment. Prospects need to know if they can qualify for the loan amount and afford to write the monthly check. Of course, we can help.  

Check out our Total Payment & Qualification Calculator. This online tool shows a home’s monthly payment, the amount of cash likely needed to close, and the income required to qualify for a mortgage. 

Also helpful is our House Payment Interactive. With this tool, you or your prospect can simply enter a sales price and down payment percentage, and the calculator estimates a monthly payment (including mortgage insurance, if needed). 

At Gershman Mortgage, we’re committed to helping real estate agents like you get more buyers into more homes this year! In addition to our app, which greatly simplifies the mortgage process, we can provide you with tons of tools to help both you and your clients! Not to mention, we’re always developing new tools to educate buyers and grow our client base. 

Reach out today to learn more about the tools we’ve discussed above, and what else Gershman Mortgage can do for you!

About Gershman Mortgage

About Gershman: Communities, families, and homes are at the heart of what we do at Gershman Mortgage. Our founding principles are based on the core values of honesty, integrity, the entrepreneurial spirit, and putting our customers first. We are passionate and committed to customer service and strive to ensure that we exceed the expectations of our customers. We are a customer-centric company devoted to creating and maintaining long-lasting relationships.

NMLS #138063 16253 Swingley Ridge Road Suite 200 Chesterfield, MO 63017 (800) 457-2357 Equal Housing Lender. Serving borrowers in: Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Wisconsin

Written by Alli Wideman 03/04/2025 for Gershman Mortgage