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The Short Answer? Prepare Buyers Before They Even Meet a Lender
The fastest way to help your buyers get pre-approved is to prepare them before they contact a lender. Set document expectations early, refer them to a responsive lender at the start of the relationship, and coach them to avoid credit mistakes in the months before buying. A prepared buyer can get pre-approved in as little as one to three business days; an unprepared one can take weeks.
3 Ways to Set them Up for Success
As a real estate agent, you already know the frustration: you’ve found the perfect home for your buyer, the listing is hot, and then, the pre-approval isn’t ready. In today’s market, that delay can cost your client the deal.
The good news? You don’t have to sit on the sidelines waiting. There’s a lot you can do to help your buyers move through the pre-approval process quickly and confidently. Here are three practical ways to make it happen.
One of the biggest causes of pre-approval delays is buyers showing up to their first lender conversation completely unprepared. They don’t know what documents they need, they haven’t checked their credit, and they’re surprised by questions about their employment history or existing debt.
Your job is to get ahead of that. Before you even refer them to a lender, walk your buyers through what to expect. Let them know they’ll need to pull together:
When buyers show up organized, lenders can move fast. When they don’t, it becomes a back-and-forth paper chase that drags on for weeks. Setting document expectations early is not just busywork; it is the single biggest lever you have over the pre-approval timeline.
Not all lenders are created equal. A buyer working with a slow or disorganized lender is a buyer who’s going to miss out. The agents who consistently close deals have a short list of responsive, experienced lenders they trust, and they make that introduction early in the relationship, not after a buyer has already found a home they love.
Don’t wait until your client is under the emotional pressure of wanting a specific property. Make the lender referral part of your initial buyer consultation. Bonus: lenders you have a working relationship with are more likely to communicate proactively and flag issues before they become deal-killers.
The strongest transactions happen when the loan officers and real estate agents work together.
A lot of buyers unknowingly hurt their pre-approval timeline by making financial moves that ding their credit or complicate their debt-to-income ratio. As their agent, a quick heads-up can save a lot of headaches.
Remind buyers not to:
None of this is common knowledge for first-time buyers. A simple conversation at the start of your relationship builds trust and keeps the process on track.
Helping your buyers get pre-approved faster isn’t just good service, it’s good business. Prepared buyers close faster, make stronger offers, and are far less likely to fall out of contract. The agents who win in competitive markets are the ones whose buyers are ready to move the moment the right home hits the market.
A little education up front goes a long way.
With a prepared buyer and a responsive lender, pre-approval can happen in as little as one to three business days. If documents are missing or there are credit issues to address, it can stretch to a week or more. Setting expectations early, and making sure your buyer has their paperwork ready before contacting a lender, is the fastest way to compress that timeline.
Pre-qualification is a quick, informal estimate based on self-reported information — it carries very little weight with sellers. Pre-approval is a more thorough process where the lender actually verifies income, assets, and credit. In today’s market, sellers and listing agents expect a pre-approval letter, not a pre-qualification. Always steer your buyers toward full pre-approval before they start making offers.
Most pre-approval letters are valid for 60 to 90 days. If your buyer is still searching when their letter expires, they’ll need to update it, which usually just means refreshing their pay stubs and bank statements. It’s a good idea to track expiration dates for your buyers and give them a heads-up before it lapses so there’s no scramble when the right property comes along.
At Gershman Mortgage, we know that prepared buyers close deals. Our loan officers are responsive, experienced, and committed to keeping your transactions on track from pre-approval to closing. We’ll work with you and your buyers to make sure nothing slows down the process.If you’re a real estate agent looking for a lending partner you can count on, we’d love to connect.
At Gershman Mortgage, communities, families, and homes are at the heart of what we do. Built on the core values of honesty, integrity, entrepreneurial spirit, and customer-first service, we’re committed to providing an exceptional homebuying experience. Our goal is simple: to exceed expectations and build lifelong relationships.
NMLS #138063 16253 Swingley Ridge Road Suite 200 Chesterfield, MO 63017 (800) 457-2357 Equal Housing Lender. Serving borrowers in: Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Wisconsin
Written by Kaylee Larson for Gershman Mortgage
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